Case Study: Pet Rebellion
Using Search & Shopping PPC Strategies & SEO To Increase Sales for An E-commerce Pet Product Company
Using Search & Shopping PPC Strategies & SEO To Increase Sales for An Ecommerce Pet Product Company
Pet Rebellion appointed Promote Online in late 2021 as an established ecommerce business selling pet products online. Having reached a plateau in sales they wanted to devise a new strategy to push their sales targets and reach new audiences whilst not compromising on their Return on Ad Spend. Promote Online have now worked with Pet Rebellion for 6 months achieving some great results.
The Challenge
With existing search and shopping campaigns running, our first challenge was to audit the account and add new conversion tracking that had not been implemented. Pet Rebellion wanted to grow their business to reach 1 million sales in 2022. The challenge was to increase the sales and revenue whilst not compromising on the Return On Ad Spend (ROAS). With 4 million new dog owners last year in 2021, there is plenty of opportunity to reach these targets but these audiences needed to be reached at the lowest cost possible in the most efficient way.
The Solution
The existing campaigns were focused heavily on brand terms which rely on existing customers and people already familiar with the brand. In addition to this they were not structured as efficiently as they could be, with bid strategies set incorrectly and click wastage driving up the cost per conversion. With a campaign and strategy restructure things were now heading in a better direction on Google Ads. Microsoft Ads also allowed us to reach a new audience at a lower cost per acquisition.
Promote Online needed to tap into new audiences and reach a new customer base. This was achieved by a mix of search, shopping and display campaigns and the addition of lookalike audiences into the paid strategy.
Organic traffic was also an opportunity which had not been previously utilised and using a tailored mix of on-page optimisations and link building strategies, the rankings for some of the most competitive product keywords are on the rise.
SERVICES SELECTED
The Results
6 months in, we have now set the pace to help Pet Rebellion achieve their business goals.
What The Client Says...
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