Case Study: Cotswold Steel
Using PPC & Landing Page Optimisation To Boost Sales And Enquiries For a Steel Stockholder
Using PPC & Landing Page Optimisation To Boost Sales And Enquiries For a Steel Stockholder
Cotswold Steel appointed Promote Online in 2018 to drive new business through their website with paid search strategies. As providers of steelwork for both the domestic markets and national construction companies, they wanted to grow their customer base and generate further business within the South West. Their target audiences require anything from single steel beams through to full steel fabrication projects.
The Challenge
The first challenge was that the website did not contain enough content for the different products and services that they provide. Their USP of free delivery within 50-mile radius needed to be more prominent on the website along with more calls to action and methods of contacting them.
Paid search campaigns that had been run previously had always had a limited results due to insufficient landing pages and a lack of conversion tracking.
The Solution
We built out relevant pages on the website to showcase the many different steel components that they can design and supply. Once the landing pages were in place and tracking implemented, we built PPC campaigns optimised specifically for leads and enquiries to the business.
SERVICES SELECTED
The Results
The new campaigns have been optimised and worked on alongside the website for the last 2 years and the results have been phenomenal:
What The Client Says...
Interested In How Your Website Is Performing or Would You Like to Know What Your Competitors Are Doing? Request A Report Here
Sign up to receive FREE report detailing tangible metrics and their effect in terms of visibility, traffic, and revenue. Start making informed marketing decisions today!
- Review The Current Website Rankings on Google
- Review The Marketing Channels Being Used
- Review The Website Traffic
- Assess Your Position In Your Market / Sector