Case Study: Garden Solutions

Using SEO and PPC Strategies To Generate Enquiries & Grow a Landscape Gardening Company

Using SEO & PPC Strategies To Generate Enquiries and Grow a Landscape Gardening Company

Phil from Garden Solutions in Gloucestershire talks about the digital marketing service from Promote Online and how they have grown his business significantly in the last 2 years.

Garden Solutions appointed Promote Online in 2018, having never previously trialled any forms of digital marketing. They were looking to increase the number of enquiries, expand their service locations and grow their teams. As an established landscaping company based in Stroud, they cover all aspects of garden design, from decking and fencing through to artificial grass and driveways. We have worked very closely with them to identify the best strategy to achieve their business goals. Our SEO and PPC teams have enabled them to grow their teams from 2 to 4 and they generated a turnover of £50k in the first 3 months.

The Challenge

As a traditionally seasonal business in a competitive sector, Garden Solutions needed an online strategy that would generate leads quickly and promote their expanding range of services that they could fulfil in the winter months. They had never previously run any digital marketing activity and the local competition was also very strong, with many smaller companies with less overheads offering cheaper prices.

The Solution

We built out new service and location-based landing pages on the website with full tracking in place to capture the source of both phone calls and contact forms. We devised the SEO strategy around local search to cover Stroud and the surrounding areas. For the paid search campaigns, we focused on driving traffic and conversions through targeting their core services, including full-service design projects, decking, patios and artificial grass to deliver a steady stream of quality leads.

SERVICES SELECTED

The Results

Our strategies have enabled Phil to grow his teams from 2 to 5 and they generated a turnover of £50k in the first 3 months. They are now receiving higher-value projects in other Gloucestershire towns beyond Stroud including Cheltenham and Gloucester.

Enquiries Increased

0 %

Cost Per Conversion Decreased

0 %

Website Traffic Increased

0 %

What The Client Says...

“I’ve been with Promote Online for 2 years now and my business has blossomed! We have grown our garden design and construction teams from 2 to 5 in that time. Raife’s input has given me the ability to grow on a huge scale – turnover is high and the margins are very good. I don’t know how they do it but the right clientele fall into my lap day in and day out. In these worrying times (pandemic) I have complete faith in the service they provide for me, always ready to help with new ideas and their knowledge of digital marketing is second to none. I would thoroughly recommend Raife and his team to anyone looking to promote their business”.

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